![]() There’s nothing quite like a potentially scarce record to catch the Magpie-like reflexes of the record collecting community. Vinyl Me Please produces exclusive editions, often in coloured vinyl. Perhaps the most well known of the subscription services is US subscription service “Vinyl Me Please”, And of course… does it come with a ludicrous cross-sell?.Is it really a “club”? Does the subscriber get something beyond an album?. ![]() Is the subscriber forced to buy something they don’t really want?.Is the subscription service providing something you can’t buy in the shops?.To differentiate themselves in what might otherwise be a crowded marketplace, vinyl subscription services should have answers to the following questions: It’s worth looking at a few of these clubs to see how some have, in different ways, found a model to be relevant in the 21st Century. Without price as a weapon, what angle can a budding music-loving entrepreneur use to encourage people to take up a new subscription? You might as well ask Roland Rat to recommend his favourite albums to you.įurthermore, no physical product can be as cheap as digital streaming, so there are no “Buy Four Albums for £1” style offers. With YouTube and Spotify using algorithms based on your listening habits, “discovering music” through a generalist, remote, non-personalised service seems all a bit, well, 1985. Album of the month clubs were a way to build an album collection quickly, hopefully cheaply and easily, with punters often taking “recommendations” from the club itself based on nothing more than ticking either “pop”, “rock” or “classical” on a preference form. However, no matter how many eyebrows you might raise, there are still plenty of people out there who are looking to resurrect the idea.Īt first glance this all seems rather strange. With 1980’s Album of the Month Clubs such as Columbia House (USA) and The Britannia Music Club (UK) having gone the way of the Commodore 64, typewriter ribbons and Roland Rat you’d be forgiven for raising an eyebrow or three at the idea of a record subscription service revival.
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